Current Trends in Global Hospitality Industry

In various nations in which tourism is a major industry for exports, the sector of hospitality has become the central point for the globalization concepts to take root. Evidently, tourism is today the largest export industry in the world since it involves the gargantuan cross boarder flows of capital and people. Hospitality industry has become the world’s largest employer and almost the largest foreign exchange trader.Advertising We will write a custom essay sample on Current Trends in Global Hospitality Industry specifically for you for only $16.05 $11/page Learn More It is the center of idea transfer and cultural cross fertilization. It plays an important role in the physical bringing up of people in a global community (Benckendorff, Moscardo Pendergast, 2010). Therefore the hospitality industry is the core of international business globalization. They thus need to make considerations of the global context implications in which they perform the ir operations and must get ready to address the arising questions resulting from the changing environment (Bryman, 2004). There have been various current trends in the global hospitality industry that are tangible enough to drive the global marketplace of this industry. There has been globalization of lifestyles and businesses that are characterized by communication in foreign languages over vast distances, multiple currency dealings, high frequency in distant travels overseas, copying with various social and political systems, cultures and customs and different regulatory environment. Although the mentioned globalization aspects may not be difficult to identify, conceptualizing the underlying future and current trends in global hospitality industry may not be easy but problematic (Botherton, 2008). Analysis has revealed that certain issues do reshape the global hospitality industry. Some of these issues arising include; International expansion within the common brand position and product Cross boarder training of the employee in order to support operations Marketing and sales programs that capture the global economies of scale fully Utilizing the world capital market as the main source of funding The structures of the organization that allow delivery of services globally with the local operational controls After an intensive study of the provided book and article sources, I have identified various current trends in global hospitality industry. These current trends include: less real service, most services in the hospitality industry are self-served.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Things like reservation, checking in, making telephone calls and unpacking are practically done by the guests. There is less service provided by the staff and user friendly has replaced the services; continual change of employees, most employees stay for less time in the j obs by their choice or the employers. The employers are looking for those who can be multitasked in order to improve productivity; owner groups have become hyper-active, owners are more likely to be corporations and are represented by asset managers. The owners want frequent financial returns; and multiple brands originating from the same mould, more brands now offer a similar base product (Botherton, 2008). Other current trends in the global hospitality industry include the replacement of management companies by the advancing technology that measures best practices of management. The definition of luxury now varies with every guest. This has led to the diversification of service offering leading to the best services clients ever dream of making the industry competitive. Tconsistency of quality is now a factor in most hotels. The clients are able to predict the quality of the services they would receive from the service provider before making any move (Bryman, 2004). In summary, I w ould assert that current trends in the global hospitality industry have led to the creation of a link between entertainment and hospitality which attracts many generations. The industry ahs become more profitable with quick returns. Many consumers are also able to access the truth about the services in this industry. Sustainability and variety of hospitality services has been improved by the current trends in this industry (Benckendorff, Moscardo Pendergast, 2010). Bibliography Benckendorff, P., Moscardo, G. and Pendergast, D. 2010. Tourism Generation Y, CABI: Wallingford, UK.Advertising We will write a custom essay sample on Current Trends in Global Hospitality Industry specifically for you for only $16.05 $11/page Learn More Botherton, B. 2008. Researching Hospitality and Tourism. London: Sage Publishing Bryman, A. 2004. The Disneyization of Society. London: SAGE This essay on Current Trends in Global Hospitality Industry was written and submitted by user Nakia to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Current trends in Global Hospitality Industry The hospitality industry contributes greatly to the tourism sector because it acts as a source of tourist attraction for both local and foreign tourists. Social media denotes various technologically backed tools and amenities that facilitate easy communication and interaction through the internet.Advertising We will write a custom essay sample on Current trends in Global Hospitality Industry specifically for you for only $16.05 $11/page Learn More Social media has a unique ability to share resources and data across a wide geographical proximity through the use of several (Andrews 2007) modes of transmission. This can be through images, text formats videos, and other multimedia data formats. There are diverse means through which social media is taking shape. In today’s world, technology seems to be undergoing change within short periods. Thousands of applications and technical (Kaplan Haenlein, 2010) inventions are being introduced to various fiel ds all over the globe. This research study mainly touches on the current trends in global hospitality industry with regards to ethics. Research shows that there are several dilemmas taking (Barrows Powers, 2008) shape in various work settings. Conversely some of the most profound issues in business morality include corruption, extortion, facilitation recompenses, ecological complexities and human rights. Furthermore sexual and cultural bias, cost disparity and destructive items add on the budding list of business ethics. I, therefore, contend that for hospitality business to thrive ahead of the non-service industry, they need to study their customers to comprehend destinations they prefer, nature of information is vital to them to establish how they want to be in touch with their business operations and uphold moral standards. They will be required to employ the power of social media to develop a positive image to the global client. But simply putting up a Facebook (Andrews 2007) p age is not adequate to the targeted population. However, changes in political position and Legislation have greatly impacted hospitality industry both negatively and positively. If there are changes in the political structures or there is political instability in the source country, then the tourism industry of the country will be adversely affected.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In terms of legislation, if the source country introduces some travel advisories restricting its citizens from touring another country, the target country’s tourism industry will be negatively affected (Barrows Powers, 2008). On the other hand, the removal of political constraints between countries will promote the tourism industry of both countries, a fact which will benefit the resorts and other tourist destination in the region. Nevertheless, society’s values and habits have also had some impact on the well being of the industry. The truth is, the hospitality sector will greatly benefit from efficient two-way informational cycle supported by such online masses to create and provide demand pushed preference for brands across various consumer classes. These online facilities will enable industries with such statistics like the hotel sector to increase their productivity due to resultant advantages behind social media marketing. Largely, social media marketing is proving to be a formidable force in the global commerce, apparently, there are (Kaplan Haenlein, 2010) much wider impacts expected within the operational realm of industries such as the hospitality one. As the world continues to study the emerging trends of technology on various economic sectors, there is a drastic change of procedure brought about by social media applications (Curbmings et al. 1998) in most industries. In the hospitality industry, new innovations have impacted heavily on most proced ures involving customers and different service providers (Buhalis, 2003) as a result hospitality industry guests are now able to utilize reliable and instant service and brand information with minimal cost and time requirements. References Andrews, S., 2007. Introduction to Tourism and Hospitality Industry. India: Tata McGraw Hill Education Private Limited.Advertising We will write a custom essay sample on Current trends in Global Hospitality Industry specifically for you for only $16.05 $11/page Learn More Barrows, C.W., Powers, T., 2008. Introduction to the Hospitality Industry. New Jersey: John Wiley Sons, Inc. Cummings, P.R., Kwansa, F.A. and Sussman, M.B. (1998). The Role of the  Hospitality Industry in the Lives of Individuals and Families. United States of America: Haworth Press, Inc. Kaplan, A. M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. This essay on Current trends in Global Hospitality Industry was written and submitted by user Midnight to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Causesof Political violence essays

Causesof Political violence essays Political violence is like a festering wound, in that, without the aid of antibiotics the wound has the potential to depress the immune system and eventually overwhelm the individual, leading to death. In this analogy, antibiotics could represent forces that are always looking for the rogue virus's bent on the destruction of the whole body (society). I often wonder why people resort to violence, of any kind, to solve a particular problem. Questions can be asked of the individual(s) involved in carrying out the attacks, but the questions never seem to be answered in a way that will show why violence is needed to resolve conflict. Rather, excuses are rendered in the hopes that by the logic used in explaining why conflict must be resolved, this will justify the actions. This leads, though, to a sort of circular argument. For example, in the case of Saddam Hussein (put aside the fact that he is the president of a nation) is an idiot. Why exactly he felt it was justifiable to invade a cou ntry, who at the time had an OK relationship with the United States, and then think the US and/or other countries would allow him to forcibly occupy that country. Whatever his logic, his actions were not justifiable. I believe his logic was as follows: Something happened to his country (economically, socially, politically etc.) that he did not like or want to happen. Hussein decided to adopt the "eye-for-an-eye" approach to conflict resolution. Except he changed the rules and instead of responding in a like manner consistent with "eye-for-an-eye", he went over board with his reaction. He forcibly invaded a country. I use the Persian Gulf War as a recent example of reasons for why people resolve conflict not through peaceful means but through violent actions. Iraq is not the only country in the system to use this type of logic when tackling an issue that is perceived to have only one avenue of approach to resolution: war. It seems that every, or nearly e...

Abortion Essay Example | Topics and Well Written Essays - 1500 words - 2

Abortion - Essay Example In the United States of America much of the legislation relating to Abortion has been set by judicial activism i.e. in the form of court rulings. While the effort of the congress to resolve the conflict on a legal foundation is welcome, it would be prudent to question if they alone can settle so cavernous and sensitive an issue. To see how wide ranging the conflict is, simply consider the fact that the Pro-Life and Pro-Choice activists prefer different terminology in their arguments. Thus, ‘Pro-Choice’ is interpreted to mean ‘Anti- Life’ and Pro-lifers consider the terms ‘fetus’ and ‘embryo’ dehumanizing; while in the opposing camp, referring to the fetus as an ‘unborn child’ is thought to be too emotional (Wikipedia). The laws relating to abortion in this nation is derived from the Supreme Court ruling on the famous Roe Vs Wade trial. That this ruling is not accepted by all is established by the fact that there are many US states that have passed various ‘Trigger Laws’ which would come into action if and when the Roe Vs Wade ruling is overturned (Reuters). Feminists today regard anti abortionist campaign as a direct infringement on their reproductive freedom (Willis). If the human fetus is declared as a human being from the moment of conception, then it implies that all abortions irrespective of the context would amount to murder and hence would be illegal in the eyes of the law. This is a very strong moral argument and is the starting point for all debates on abortion and has attained the centre stage in most forums (Willis). Various methods of logical deduction have been used to reach from here to the final step. Thomson has conjectured a number of situations and in each has considered the ethical question of whether the life of a fetus is more important than the life of its mother. In each case that he has hypothesized, he has

The government is proposing to introduce penalty duties of 30% on all Essay

The government is proposing to introduce penalty duties of 30% on all manufactured imports where the importer fails to prove that the producer is reducing its carbon emissions by at least 3% per year - Essay Example The plan will affect the lives of the general public in terms of costs of commodities in the local markets and loss of jobs. Economically, the amount of imported goods will decrease and trade balance might shift to the exports. There are scholars who have come up with better proposals that the government should go through and determine which one is most viable. The proposed plan has its pros and cons but the pros outweigh the setbacks. It is in everyone’s best interest to fight global warming at any cost. The government should look into providing compensations to the affected bracket of the citizens by the proposal. There should also be tax cuts introduced if the proposed plan takes effect. The government should also provide incentives to business firms to reduce emission of carbon. The British government has been working on reducing air pollution for decades. Environmentalists have made sure that the government keeps on its toes on the issue of emissions especially from manufacturing plants within the country. Emission of carbon and other gases that pollute the air and consequently contribute to the rise in global warming are being discouraged. To address this, the government has devised incentives that will ensure that local manufacturing industries adhere to the newly drafted emissions law. Companies are required to purchase permits from the required authorities according to their level of emissions. Global warming is a global issue hence the British government in conjunction with other countries worldwide has engaged in talks on the most feasible way to tackle emissions. It is during these talks that the participants devised a strategic plan that will ensure that every individual and company observes the requirements of emissions. The following report to The National business league will focus on the proposed plan to introduce penalty duties of 30% on all

Rawlsian Civil Disobedience Speech or Presentation

Rawlsian Civil Disobedience - Speech or Presentation Example However, this kind of struggle is not the kind of struggle swamped with blood and precious life. It is the kind of resistance to injustice employing non-violent means, the kind of struggle wherein civil disobedience takes center stage. After all, I've always believed that violence breeds violence and that pure goals can never justify impure or violent actions. After World War 1, I began the Indian campaign for home rule and as a strong advocate of Satyagraha - "truth and firmness" -- I launched the movement ofnon-violent resistance to Great Britain. My protest against the Rowlatt Acts led to the slaughter of Indians at Amritsar by British soldiers; and in 1920, when the British government failed to make amends, I declared an organized campaign of non-cooperation. With this campaign, my fellow Indians in public office walked out from their jobs, government agencies were boycotted and Indian children were withdrawn from government schools. As a consequence, all throughout India, streets were blocked with crouching Indians who declined to rise even when beaten by police. True to expectations, I was again arrested. Economic independence for India, involving the absolute boycott of British goods, was an outcome of my Swaraj movement.

Tescos Strategic Management Processes: SWOT Analysis

Tescos Strategic Management Processes: SWOT Analysis Introduction: Tesco was founded by Jack Cohen in 1919 when he started to sell surplus groceries from a stall in the East End of London from which he earned a profit of  £1 from sales of  £4 on his first day. After 10 years, in 1929, Jack Cohen opened his first Tesco Store in Burnt Oak, Edgware, North London (http://www.tescoplc.com). Strategic management theory â€Å"Strategic management refers to the art of planning the business at the highest possible level. It is the duty of the companys leader or leaders to implement the strategic management focuses on building a solid essential structure to your business that will consequently be fleshed out through the collective labours of every individual was employed† (www.allbusiness.com). Strategic management hinges upon answering three key questions: What are the businesss objectives? What are the best ways to achieve those objectives? What resources are required to make that happen? (www.allbusiness.com) Strategic business environment PESTEL Analysis of Tesco: Political Factors: Tesco is now operating in seven countries in the Europe including the UK, the Republic of Ireland, Czech Republic, Hungary, Slovakia, Poland and Turkey. It also operates in the South East Asia including China, Japan, South Korea, Malaysia and Thailand (www.tescoplc.com). Tesco perform according to the political and legislative rules of all of these countries. With the influence of the Governments employment legislation Tesco employs following the equal opportunity employment policy (Doyle 1987). For employment legislations, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs (Balchin, 1994). Economical Factors: The economic environment includes interest rates, inflation, business cycles, unemployment, disposable income and energy availability and cost (Kaplan, 2007). Keeping these factors in mind Tesco implemented the strategy of marketing mix to continue the steady growth in the UK local market and in the International business. In the recent credit crunch due the high unemployment levels Tesco tried to keep the price of the most of the products in the range of the customers by lowering the cost and the profit (http://ivythesis.typepad.com). Social or Cultural Factors: Social factors change the buying behaviour of the customers. Like the British customers moved towards bulk shopping to get cheaper unit price. Due to female workers in the city areas the big retail shops increases ready meal to the office going customers. They may also include changes in the demographic make-up of a population (Kaplan, 2007). In Thailand, customers are used to shopping at traditional wet markets, interacting with vendors and rummaging through piles of produce to choose what they want. Rather than adopting the Western approach of neatly packaged, convenient portions, Tescos Rama IV store in Bangkok tries to meet local customers expectations (www.tescoplc.com). Technological Factors: Technological factors changed the retailing methods, like direct selling through cash or Debit/Credit card from in-store and/ via internet. Tesco stores use the following technologies all over the world: Integrated link-up computers within the stores Electronic shelf labelling Self check-out to reduce the queue of the customers Barcode reader for every products Electronic point of sale Electronic Funds Transfer Systems Environmental/ Ecological Factors: Tesco encourages re-using the shopping bags, plastic bottles, paper boxes and other recyclable products by gaining more and more club card points. This include product stewardship, which considers all raw materials, components and energy sources used in the product and how more environmentally friendly substitutes could be used (Kaplan, 2007). Tesco also like to sell the organic foods to the customers in their affordable price range. f) Legal Factors: â€Å"Various government legislations and policies have a direct impact on the performance of Tesco. For instance, the Food Retailing Commission (FRC) suggested an enforceable Code of Practice should be set up banning many of the current practices, such as demanding payments from suppliers and changing agreed prices retrospectively or without notice† (Mintel Report, 2004). â€Å"The presence of powerful competitors with established brands creates a threat of intense price wars and strong requirements for product differentiation. The governments policies for monopoly controls and reduction of buyers power can limit entry to this sector with such controls as license requirements and limits on access to raw materials† (Mintel Report, 2004; Myers, 2004). In order to implement politically correct pricing policies, Tesco offers consumers a price reduction on fuel purchases based on the amount spent on groceries at its stores. While prices are lowered on prom oted goods, prices elsewhere in the store are raised to compensate.† (www.ivoryresearch.com) SWOT analysis of Tesco   Ã‚  Ã‚  Ã‚  Ã‚  Strengths TESCO have protected commercial standing in the place of global market and achieved Retailer of the Year 2008 at the â€Å"World Retail Awards†. It may be used for marketing campaigns to get advantage for future development and sustainability. Where global retail sales are declining, TESCO have announced sales gain of 13% for UK markets and 26% growth in international markets (www.businessteacher.org.uk).   Ã‚  Ã‚  Ã‚  Ã‚  Weaknesses TESCO Finance income levels were affected by bad debt, credit card arrears and household insurance claims. Grocer outlets are not set up to activate as expert retailers in specific areas of product that can be capitalised on by other smaller customized retailers. TESCO is a low price leader in UK markets which can lead to reduced profit (www.businessteacher.org.uk).   Ã‚  Ã‚  Ã‚  Ã‚  Opportunities TESCO is the third largest global grocer that indicates a level of retail power to ensure conventional economies of scale. The acquirement of Homever provides the prospect to develop the brand through Asia, particularly South Korea and further grow International markets for TESCO. The development of Tesco Direct through online and catalogue shopping will grow the use of technology, providing the launch pad for larger non food based items with reasonable to high margin profits and less focus on sales and margin per foot return to space. TESCO mobile have developed  ¼ million clients in 2008 and encouraged into profitable status suggesting further growth and expansion within this technological area can be developed (www.businessteacher.org.uk).   Ã‚  Ã‚  Ã‚  Ã‚  Threats UK and American markets have been affected by economic concerns through the â€Å"credit crunch†. Lower available profits will impact and strategic focus may need to change to lower priced fundamental products with less focus on higher priced brands telling a switch in price architecture. Growing raw material costs from both food and non food will affect overall profit margins. Require further analysis for changes to consumer buying manner because technology develops consumer buying habit and it is need to evaluation (www.businessteacher.org.uk).   Ã‚  Ã‚  Ã‚  Ã‚  Strategic capability of Tesco Strategic capability is quite simply the capacity of a business to continue to exist, grow and deliver future importance. Clarity of thinking and action in objectives and strategy; evidence of strategy in action and strategic progress in operational attainment; sensitivity to the future and to the impact of convenient and uncontainable trends and factors upon future performance; venture in capital, strengths and less concrete drivers of value; and, an approach to social ethical and environmental matters that is important to the strategy of the business (www.futurevalue.co.uk)   Ã‚  Ã‚  Ã‚  Ã‚  Expectation and purpose Tescos main purpose is to create value for customers to earn their lifetime loyalty Tesco believes that it continually demonstrate that it is good at getting things done, good at ‘what it does, and it takes pride in being good at the way in which it achieve the target (www.tesco.com). As an example, Tescos shares were trading at 369.6p in the month of August 2009, increased to 421p mid of the month of January 2010 which shows the reliability of Tesco in the share market. Numerous analysts stated that with a good sales performance in the UK with its loyal brand, Tesco observer can now get on with looking at the big picture (www.telegraph.co.uk). There is far more to Tesco than UK shops it has stores in more than a dozen other countries, has a sizeable and growing banking arm and a large non-food operation. Analysts believed that the year 2010 will be a good year for Tesco. They expected that Tescos massive investment in its overseas operations will start to pay off within that year. Encouraging growth in Asia and the US was reported over Christmas 2009 and the chain will open its long-anticipated venture in India in the year 2010 (www.bbc.co.uk). It is pushing on with an ambitious expansion in China too. These two markets presented a strong opportunity for the retail chain. Tesco had also invested millions of pounds in the Information Technology platforms for its fledgling banking arm, which is set to launch current accounts which is expected to become a significant source of the revenue (www.telegraph.co.uk)   Ã‚  Ã‚  Ã‚  Ã‚  Strategic choose of Tesco   Ã‚  Ã‚  Ã‚  Ã‚  Business level strategy Tesco has a well-established and consistent strategy for growth, which has allowed the organisation to strengthen its core UK business and drive extension into new markets. The grounds for the strategy is to widen the scope of the business to enable it to deliver strong sustainable long-term growth by following the customer into large expanding markets at home such as financial services, non-food and telecoms and new markets abroad, initially in Central Europe and Asia, andmore recentlyin the United States (www.tescoplc.com). The strategy of Tesco had diversified the business was laid down in 1997 and has been the foundation of Tescos success in recent years. The new businesses had been shaped and developed over the last 12 years from the year 1997. As part of the strategy which established Tesco as a market leader in many of its markets inside and outside of the UK. The Group has continued to make good advancement with the strategy, which has five elements, reflecting its four est ablished areas of focus, and also Tescos long-term commitments on community and environment (Lowe, 2009). The objectives of the strategy are as followed: â€Å"To be a successful international retailer To grow the core UK business To be as strong in non-food as in food. To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com To put community at the heart of what we do† (www.tescoplc.com). Corporate level and international The full appearance of international retailing is not as simple as it may happen within a short period of time; it requires a long term approach. Over more than ten years of experience overseas, Tesco has stated a strategy based on six elements: Be flexible Act local Maintain focus on a few countries Use multi-formats Develop capability Build brands (www.Tescocorporate.com) By the year of 2002 Tesco was operating 174 stores in Eastern Europe and Asia, most of them hypermarkets; they represented 42 per cent of the groups total selling space. As it was presented that the UK remained by far the most important source of Tescos profits, and the aim was to keep ahead through innovation with unique differentiation was a prize that can only be won by continually being first. Tesco has followed its customers into the growing world of retailing services. Its aim was to bring simplicity and value to complex markets (www.tescofinance.com). Change management within Tesco Tesco has become Britains most successful food retailer, send-off most of its competitors in its rising. It was predicted in the year of 1999, a decade before that the company was regarded as falling behind. In order to be a success, the company had to build bigger and better stores, place higher priority on customer services, change management attitudes and revise their store culture (www.orsoc.org.uk). A pilot programme exposed in a research that the stores and store managers were performing at a lower level than their competitors. As an example the store managers performance was 75 per cent below that of other retail managers. Between Tesco and Verax, one of the World Leader in Business Performance Information, Diagnostic, Measurement Support Systems, designed a development programme for all store managers and departmental managers in the stores of Tesco to put into practice a programme to measure their performance and the Stores performance. The measure covered five areas: â€Å"Managers attitudes Managers management skills Retail-specific skills, including customer service The rewards system used (e.g. praise and recognition of pay/bonus) The store culture† (www.orsoc.org.uk). Now a days Tesco had developed its own in-house materials as the next move on from the Verax model. It is clear that the cultural changes taking place within Tesco as a whole are continuing. After the inter-company surveys held in the year 1993 cross functional workshops have been stopped now and the line managers are taking on the progression themselves (www.orsoc.org.uk). Corporate culture of Tesco Corporate culture is one of the main determinants of achievement or disappointment in a business development practice, because it mainly determines how flexible, accommodating of change and pioneering a company tends to be (www.itchybrainscentral.com). Fairfield-Sonn (2001: 36) â€Å"provided a four-layer model of corporate culture which includes cultural artefacts, cultural history, core ideology and core values that helps to quantify and describe the corporate culture of an organization. Therefore, Tescos corporate culture can be resolute from its corporate responsibility statements, which describe its main values and core ideologies as well as some aspects of cultural artefacts. Tescos corporate culture priorities allowed the company to consider opening stores in areas where native supermarkets were hesitant to go, and to provide services to the area that the local providers either couldnt or didnt consider. Thus, they opened stores in underserved regions, not only allowing them to express their core ideals, but also providing an opportunity to enter an almost untapped market. Although native retailers have twisted to enter the markets in which Tesco is now providing services in the United States, Tesco will continue to have the advantage in terms of the markets it has already entered; it also has a corporate culture that encourages the extension and service of these areas† (www.itchybrainscentral.com) Knowledge management of Tesco Knowledge management is treating the knowledge component of business behavior as a clear concern of business reflected in strategy, policy, and practice at all levels of the organisation (http://www.media-access.com). Tesco and its competitor Wal-Mart are both masters of enterprise knowledge management, especially as relates to their POS (point-of-sale) data. The two firms influence the same skills data mining analysis to drive their achievement, but use the skill in slightly different ways (http://tscg.biz). Knowledge management is not only about information; it is also about the people the company has recruited, trained, developed, and promoted within the organization. KM involves not only the implementation of a software system; it involves understanding your business needs, your organizations culture, and your personnel. To succeed, any KM initiative requires that you know your people and clearly define the behaviors that need to be changed or reinforced (www.connectioneconomy.com). Conclusion Over more than ten years of experience overseas, Tesco has evolved a strategy based on six elements: Be flexible each market is unique and requires a different approach. According to (Heizer and Barry. 2006), proximity to competitors (clustering) is important to get the customer base. In Tokyo, customers like to shop for small amounts of extremely fresh food, every day. Existing hypermarket formats dont meet the needs of local customers, so Tescos entry into the Japanese market was through the acquisition of a discount supermarket operator. Act local local customers, local cultures, local supply chains and local regulations require a tailored offer delivered by local staff. Locating a company in a different country need to deal its local cultures, and local staff. In that case company need to be ware about the local government policies, and labour productivity. Employees with poor training, poor education, or poor work habits may not be a good buy even at low wages. In Thailand, customers are used to shopping at traditional wet markets, interacting with vendors and rummaging through piles of produce to choose what they want. Rather than adopting the Western approach of neatly packaged, convenient portions. So Tesco tries to meet local customers expectations. Use multi-formats no single format can reach the whole of the market. A whole spectrum from convenience to hypermarkets is essential and company need to take a discounter approach throughout Tesco have a wide range of business all over the world, for diversify demand in various location. They are growing their non-food product business in different locations. Develop capability Its not about scale, its about skill so Tesco make sure they have capability through people, processes systems. Proximity of suppliers is another important issue for new location. For that when Tesco open new retail outlets they consider perish ability, transportation costs of a new location. They also train their stuff and improve their competence. Build brands brands enable the building of important lasting relationships with customers. Brand image among the new location customers is very helpful to setup new location for any business. Tesco have an emerging brand image, so most of the customer in the probable location already knows about Tesco products. Thats how Tesco easily get a strong customer base for new location. (http://www.tescoplc.com) To be a global retail leader Tesco is going ahead. Their successful management team implementing their total organisational strategy worldwide and maintaining steady growth every year. Though Tesco is an establish brand in but it needs to spend some more money in marketing to promote their brand outside UK. Especially the big market like USA they need to create their own brand rather than using some other name or brand. They enter in US market by using other name but it is also a part of their strategy. References ACCA Paper 3 (2007). Business Analysis- Complete text, Berkshire: Kaplan Publishing. Balchin, A. (1994). Part-time workers in the multiple retail sector: small change from employment protection legislation?, Employee Relations, Vol. 16 Issue 7, pp.43-57 Doyle, B (1987) Disabled Workers, Employment Vulnerability and Labour Law, Employee Relations Vol. 9 issue 5 pp 20-29 Fairfield-Sonn, J (2001) Corporate culture and the quality organization. London: Quorum Books. Heizer, J and Render, B (2006) Operation Management (8th edition), New jersey : Pearson Education. Lowe, M (2009) Challenges in Retail Innovation Aspects of Innovation in Tesco plcs Market Entry into the USA, Case study at http://www.managing-innovation.com/case_studies/Tesco.pdf Mintel Report (2004). Food Retailing UK, Retail Intelligence, November. Myers H. (2004). Trends in the food retail sector across Europe, European Retail Digest, Spring, Issue 41, pp.1-3. http://www.futurevalue.co.uk/future-value-strat-key-facts.html#Key01 http://www.allbusiness.com/management/2975129-1.html http://www.bbc.co.uk/blogs/thereporters/robertpeston/2009/05/should_we_save_building_societ.html http://www.businessteacher.org.uk/business-resources/swot-analysis-database/tesco-swot-analysis/ http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6976691/Questor-share-tip-Tescos-figures-trump-all-expectations.html http://www.tescoplc.com/plc/about_us/strategy/ http://www.tescoplc.com/plc/about_us/strategy/international/ http://www.orsoc.org.uk/orshop/(i3srha45nvdixbia444zierm)/orcontent.aspx?inc=article_news_tes.htm http://www.itchybrainscentral.com/tesco-business-strategy.html http://www.orsoc.org.uk/orshop/(i3srha45nvdixbia444zierm)/orcontent.aspx?inc=article_news_tes.htm http://www.media-access.com/whatis.html http://www.tesco.com/recruitment/html/careers/compInfo/values.htm http://tscg.biz/saintblog/2008/12/tesco-is-walmarts-worst-nightmare-turning-customer-data-into-rightsize-stores.html http://www.connectioneconomy.com/2006/02/18/why-knowledge-management-fails/

Media Ownership :: essays papers

Media Ownership Ownership of the media by a small handful of companies has created several problems for democracy since it’s existence. Because the media has been such a major source of information for us Americans we must learn to be skeptical of these large corporations and their motives. Commercialism and the lack of diversity of the media are two such problems that have been created due to these large corporations. The main source of money for any media outlet, whether it is CNN or the local newspaper, is from advertisers, not the audiences like you would expect. â€Å"In a survey of 118 news directors around the country, more than half, 53 percent, reported that advertisers pressure them to kill negative stories or run positive ones.† News directors have also reported that outside TV consultants have been brought in to stations to critique their newscasts and improve ratings by often issuing blanket edicts about what should and should not be covered in doer to attract the most advertising dollars. (Just, 1) This fact now being known makes us aware that the media is often swayed from criticism of the products or mistakes of the corporations that give them this money. Important defects or corporate issues that we need to know about have possibly gone unannounced due to the fear of losing sponsors and profit. The only way to guarantee diversity of opinion in the media is to have diverse ownership over it. The airwaves are a limited resource with a few channels still remaining. The Federal Communications Act says that the airwaves belong to the public, which has somehow has gone ignored over the years. Having been exposed to a less diverse range of ideas over the past few decades has left us assuming that what we see and hear in the media is all that there is out there. This is obviously no way to maintain an active marketplace of diverse ideas and opinions. This is defiantly no way to keep a true democracy. (Bagdikian, 2-3) As you can see the corporate ownership of the media has become a problem to our existing democracy. Not only has the media become extremely commercialized it has also taken away the diversity that we need to make an honest judgment about something of importance to us.